Longtime NASCAR reporter Jeff Gluck recently stirred the pot on social media with a hot take about NASCAR’s bold move to stream races on Amazon Prime. With the sport’s traditional TV viewership aging and declining, the shift to a streaming-first model in 2025 is a major gamble — and Gluck didn’t hold back on his opinion.
He pointed out that while Amazon Prime brings cutting-edge tech, expansive reach, and the promise of attracting younger fans, it also risks alienating NASCAR’s core base — many of whom still rely on cable or local broadcasts. “The move is forward-thinking,” Gluck noted, “but it could be too far ahead for fans who aren’t ready.”
His take emphasized the tension between innovation and tradition. NASCAR has always been a sport rooted in community and ritual — Sunday races on TV, tailgates, and multi-generational viewership. Shifting to a streaming platform, even one as big as Prime, changes that rhythm. It’s no longer as simple as turning on the TV. Now, it’s about apps, subscriptions, and broadband — things not every household has equal access to.
Gluck also raised questions about visibility and access. “Will casual fans still stumble onto races? Or will NASCAR disappear behind a paywall?” he asked. That question speaks to a larger concern: Can NASCAR grow its audience while keeping its loyalists?
Reactions to Gluck’s take were mixed. Some applauded the honesty and foresight. Others felt he was underestimating the adaptability of fans. Either way, his comments lit up NASCAR Twitter and reignited the debate on the sport’s future in a rapidly evolving media landscape.
One thing’s clear — as NASCAR revs up for 2025, the track ahead is anything but smooth.
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