GREAT: The Memphis Grizzlies will give Jaren Jackson Jr. a higher contract and focus on making him the new face of the franchise.

The Memphis Grizzlies are entering a new era, and a significant part of that transformation involves elevating Jaren Jackson Jr. to the forefront of their franchise. With Ja Morant facing ongoing challenges and uncertainty surrounding his long-term availability, the Grizzlies are strategically pivoting to Jackson — a player whose consistency, maturity, and two-way impact make him a foundational cornerstone. As a result, the organization is preparing to offer Jackson a more substantial contract extension that reflects his rising importance both on and off the court.

Jaren Jackson Jr., the 2023 NBA Defensive Player of the Year, has steadily developed into one of the league’s premier two-way big men. His ability to anchor a defense while stretching the floor on offense gives Memphis a unique weapon around which to build. But more than just statistics, it’s Jackson’s leadership, professionalism, and durability that make him a viable face of the franchise. At only 25 years old, he has the experience of a veteran and the potential for further growth.

By increasing Jackson’s contract and investing in his role as the team’s centerpiece, the Grizzlies signal a commitment to stability and sustainable success. The front office also recognizes his appeal to fans and sponsors—Jackson embodies the kind of character and work ethic that Memphis can proudly market.

This move also allows the Grizzlies to reshape their roster and culture with a clearer identity: a defense-first, team-oriented approach led by a player who has earned respect across the league. Elevating Jackson to the franchise face isn’t just a reaction to current issues—it’s a calculated decision to build around a player whose best years are still ahead. Memphis is betting on Jaren Jackson Jr., and the future looks solid with him leading the charge.

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