In a significant shift for the NASCAR Xfinity Series, it has been officially announced that O’Reilly Auto Parts will become the title sponsor starting in the 2026 season. The series will be rebranded as the O’Reilly Auto Parts Series, marking a new chapter in one of NASCAR’s most competitive and high-profile national touring series. The news, reported by veteran NASCAR journalist Bob Pockrass, signals a major investment in motorsports by O’Reilly, a brand long associated with the automotive aftermarket industry.
O’Reilly Auto Parts has been a visible supporter of racing at various levels, including sponsoring individual events and teams, but this move solidifies its commitment on a national scale. For NASCAR, the partnership underscores the ongoing commercial viability and broad appeal of its second-tier series, which serves both as a proving ground for future Cup Series stars and a battleground for seasoned veterans.
The change also comes at a time when NASCAR is pushing to modernize its brand and reach younger audiences while maintaining its traditional fan base. Aligning with a company like O’Reilly, which has a strong retail presence and brand recognition, could bring new marketing opportunities and greater exposure for the series.
As the 2026 season approaches, teams, drivers, and fans alike will be watching to see how the O’Reilly Auto Parts Series evolves under its new banner. The partnership promises a fresh identity while continuing the series’ tradition of high-speed competition and rising talent.
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